Pricing & packaging in B2B SaaS is playing jazz, not a symphony

Podcast
·
06/17/2024

Corey Bodzin, Chief Product Officer at Eclypsium, discusses his career journey and the insights behind Eclypsium. He explains how Eclypsium focuses on securing the foundation of cybersecurity by addressing vulnerabilities in firmware and infrastructure. Bodzin also talks about the major inflections in leading and operating a SaaS company, the role of AI in his life as an operator, and the importance of operational excellence. He shares his thoughts on building a pricing and packaging practice that supports different customer types and segments. Lastly, he emphasizes the value of storytelling in driving alignment between product, engineering, and go-to-market teams.

Keywords Corey Bodzin, Eclypsium, cybersecurity, firmware, infrastructure, SaaS company, AI, operational excellence, pricing and packaging, product development, storytelling

Takeaways - Eclypsium focuses on securing the foundation of cybersecurity by addressing vulnerabilities in firmware and infrastructure. - Operational excellence involves consistency, muscle memory, nimbleness, flexibility, and leveraging data to make informed decisions. - Building a pricing and packaging practice requires considering different customer types and segments, and being flexible and adaptable. - Storytelling is a powerful tool to drive alignment between product, engineering, and go-to-market teams, and to understand customer needs and build great products. Sound Bites "People are doing a good job of defending everything on the top, but it doesn't mean a lot when the foundation is insecure."

"People have that expectation for SaaS vendors across the board. Give me a way to try your product, see how it works."

"Pricing & packaging is not a symphony when you're looking for product market fit. It's like playing jazz."

Chapters 00:00 Introduction and Career Journey 03:19 Problems Eclipseum Solves for Customers 08:10 The Role of AI in Operational Excellence 13:55 Building a Pricing and Packaging Practice 24:03 Conclusion and Where to Learn More