Shegun Otulana shares his career journey as a founder and entrepreneur, from starting a software consulting business to founding Theranest and eventually selling it for $1.25 billion. He discusses the importance of SaaS in the current market and the need for businesses to adapt their monetization strategies to fit both their capital approach and their customer's needs. Shegun emphasizes the complexity of monetization, which touches every aspect of a business, and shares lessons learned from his own experiences. He also highlights the significance of experimentation and the relationship between funding and monetization.

Takeaways

- SaaS is a growing industry, but businesses need to adapt their monetization strategies to their capital strategy and the customer's needs.

- Monetization is complex and touches every aspect of a business, including acquisition, retention, and expansion.

- Experimentation is key to finding the right pricing and packaging strategies for a SaaS company.

- The relationship between funding and monetization should not be overlooked, as they are interconnected.

Sound Bites

"SaaS is the future. I want to go build a SaaS business."

"There's still a lot of opportunity for SaaS."

"Monetization affects acquisition, retention, and expansion."

Chapters

00:00 Introduction and Career Journey

07:22 Adapting Monetization Strategies in the SaaS Industry

11:14 The Complexity of Monetization

13:10 The Importance of Experimentation in Pricing and Packaging

23:23 Formative Experiences in Shegun Otulana's Career

25:26 Closing and Contact Information

Keywords

founder, entrepreneur, career journey, SaaS, monetization, pricing, packaging, experimentation, funding