How Naveen Mohan & Otter.ai drive pricing, packaging, and monetization

Podcast
·
04/18/2025

Naveen has helped shape monetization at some of the best-known SaaS companies in the world — Adobe, Loom, and now Otter.ai.

In this conversation, we dig into how he thinks about pricing, packaging, churn, entitlements, cross-functional communication, and product-led vs. sales-led monetization strategy.

But more than anything, we talk about how pricing must evolve with the product and the market—without breaking the business.

Key Takeaways:

➡️ Don't overfit pricing to analysis—let the market speak.“You can use data to gain confidence, but you’re not going to know until you put the prices out and let the market react.”

➡️ Churn experiments take longer—set the right expectations.“There’s always eagerness to see results fast. But with churn experiments, you may need to wait months before you really understand the impact.”

➡️ Establish monetization principles before you build.“We use a ‘slice of cake’ model—customers get a little of every layer. That philosophy informs how we package new features and how we structure free vs. paid.”

➡️ Entitlements should never be hardcoded.“Hardcoding entitlements is easy early on—but it always breaks later. We use a database- and middleware-driven system to keep things flexible and scalable.”

➡️ Pricing changes aren’t isolated—they impact GTM.“You can nuke a sales tier without meaning to. A single change in product-led packaging can cannibalize your enterprise motion if you're not careful.”

➡️ AI changes cost models—don't over-optimize early.“You don’t need the best model for every feature. We look at open source, model selection, and future cost curves when planning AI-powered features.”

What is Otter doing that others can learn from?They’ve built:

A hybrid monetization model: PLG + sales-led

Principles that guide pricing & packaging decisions

Internal alignment across product, engineering, and sales

More than anything, they’ve accepted that pricing is never done.

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⏳Chapters

00:00 – Intro & Background: From data to product

01:05 – The journey: Oracle → Adobe → Loom → Otter.ai

03:47 – Early influences: A desire to build and monetize04:09 – Transitioning from enterprise to startup life

05:26 – Lessons from Loom: Pricing moves too slowly

06:55 – Experimentation timelines: “Churn takes time”

07:44 – Defining monetization: Beyond billing09:26 – Why Naveen joined Otter

11:15 – Navigating ambiguous charters in growth teams

13:12 – The structure of monetization at Otter

15:29 – A product leader’s perspective on pricing

16:35 – Why pricing lives in product at Otter

18:28 – When pricing might live in finance instead

19:46 – Cycles of focus: Monetization priorities at Otter

22:16 – Otter’s pricing journey: From transcription to meetings

24:14 – Today’s model: Freemium, feature gating, subscription

25:19 – CLIP: Pricing must evolve with your product

26:29 – Why Otter codifies pricing principles

28:09 – Are pricing principles rare or common?

29:36 – How Otter operationalizes pricing strategy

31:51 – Managing packaging cannibalization

33:10 – Aligning sales with evolving packaging

34:21 – Otter’s pricing infra: Stripe + in-house entitlements

36:05 – What is an entitlement system?38:51 – Handling limits and upgrade flows

41:55 – How to think about building entitlement systems45:30 – Classifying entitlement architectures

47:06 – How to price AI in an era of falling costs50:02 – Naveen’s inflection point: Adobe and beyond

51:24 – Where to learn more

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Hashtags: #SaaS #Pricing #ProductGrowth #MonetizingSaaS #PLG #AI #ProductLeadership #OtterAI #Churn #Entitlements #Monetization #GoToMarket #ProductStrategy