Naveen has helped shape monetization at some of the best-known SaaS companies in the world — Adobe, Loom, and now Otter.ai.
In this conversation, we dig into how he thinks about pricing, packaging, churn, entitlements, cross-functional communication, and product-led vs. sales-led monetization strategy.
But more than anything, we talk about how pricing must evolve with the product and the market—without breaking the business.
Key Takeaways:
➡️ Don't overfit pricing to analysis—let the market speak.“You can use data to gain confidence, but you’re not going to know until you put the prices out and let the market react.”
➡️ Churn experiments take longer—set the right expectations.“There’s always eagerness to see results fast. But with churn experiments, you may need to wait months before you really understand the impact.”
➡️ Establish monetization principles before you build.“We use a ‘slice of cake’ model—customers get a little of every layer. That philosophy informs how we package new features and how we structure free vs. paid.”
➡️ Entitlements should never be hardcoded.“Hardcoding entitlements is easy early on—but it always breaks later. We use a database- and middleware-driven system to keep things flexible and scalable.”
➡️ Pricing changes aren’t isolated—they impact GTM.“You can nuke a sales tier without meaning to. A single change in product-led packaging can cannibalize your enterprise motion if you're not careful.”
➡️ AI changes cost models—don't over-optimize early.“You don’t need the best model for every feature. We look at open source, model selection, and future cost curves when planning AI-powered features.”
What is Otter doing that others can learn from?They’ve built:
A hybrid monetization model: PLG + sales-led
Principles that guide pricing & packaging decisions
Internal alignment across product, engineering, and sales
More than anything, they’ve accepted that pricing is never done.
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⏳Chapters
00:00 – Intro & Background: From data to product
01:05 – The journey: Oracle → Adobe → Loom → Otter.ai
03:47 – Early influences: A desire to build and monetize04:09 – Transitioning from enterprise to startup life
05:26 – Lessons from Loom: Pricing moves too slowly
06:55 – Experimentation timelines: “Churn takes time”
07:44 – Defining monetization: Beyond billing09:26 – Why Naveen joined Otter
11:15 – Navigating ambiguous charters in growth teams
13:12 – The structure of monetization at Otter
15:29 – A product leader’s perspective on pricing
16:35 – Why pricing lives in product at Otter
18:28 – When pricing might live in finance instead
19:46 – Cycles of focus: Monetization priorities at Otter
22:16 – Otter’s pricing journey: From transcription to meetings
24:14 – Today’s model: Freemium, feature gating, subscription
25:19 – CLIP: Pricing must evolve with your product
26:29 – Why Otter codifies pricing principles
28:09 – Are pricing principles rare or common?
29:36 – How Otter operationalizes pricing strategy
31:51 – Managing packaging cannibalization
33:10 – Aligning sales with evolving packaging
34:21 – Otter’s pricing infra: Stripe + in-house entitlements
36:05 – What is an entitlement system?38:51 – Handling limits and upgrade flows
41:55 – How to think about building entitlement systems45:30 – Classifying entitlement architectures
47:06 – How to price AI in an era of falling costs50:02 – Naveen’s inflection point: Adobe and beyond
51:24 – Where to learn more
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Hashtags: #SaaS #Pricing #ProductGrowth #MonetizingSaaS #PLG #AI #ProductLeadership #OtterAI #Churn #Entitlements #Monetization #GoToMarket #ProductStrategy