Gaurav Vohra was part of the founding team at Superhuman and played critical roles across growth, product, marketing, and analytics. After nearly a decade, he's now advising B2B SaaS and PLG businesses.

In this episode:

• Building growth engines from zero to scalePrioritizing retention and bottom-of-funnel work before acquisition

• How founders often approach pricing poorly and how to fix it

• Why charging early forces higher product qualityGrowth’s shift from funnel optimization to strategic product bets

𝗧𝗵𝗿𝗲𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

1. Charge from Day One – "Charging out of the gate forces you to build a better product. You have to meet a higher bar than free competitors."

2. Pricing Is Iterative – "Most founders think pricing is one decision at launch. But it's part of the product. It evolves. You have to revisit it the same way you iterate on features."

3. Avoid the Race to the Bottom – "Undercutting incumbents on price can work if your product is nearly identical. But if you’re selling quality, charge accordingly."

Chapters

00:00 Introduction and Background

06:08 Educational Background and Its Impact

11:46 Transition to Superhuman

18:00 Belief in Superhuman's Vision

25:13 The Role of Growth in Early-Stage Companies

33:23 The Evolution of Growth Strategies

39:04 Understanding Founder Dynamics

49:08 Misconceptions About Pricing