Free Course
Pricing & Packaging for SaaS Founders
Discover willingness to pay, design compelling pricing tiers, and segment packaging for growth
What you’ll learn
- Discover willingness to pay
- Design compelling pricing tiers
- Segment packaging for growth
- Select value-aligned pricing metrics
Created in collaboration with operators at growing SaaS companies
Part 1Beginner
Part 1: How great startups approach pricing and packaging
Key topics
- How successful startups approach pricing and packaging to a) accelerate product-market fit and b) scale confidently.
- Real-world examples of simple, customer-aligned pricing models that drive growth.
- The unique challenges of early-stage pricing and packaging.
Resource
Evaluation checklist
Part 2Beginner
Part 2: Discovering willingness to pay
Key topics
- Determine willingness to pay (WTP) using a structured framework.
- How to have effective customer conversations to uncover tolerance.
- How to use proven methods like Van Westendorp to build confidence in your pricing.
Resource
WTP template
Part 3Intermediate
Part 3: Packaging your product to sell
Key topics
- Identify features with real buying power.
- Segment customers effectively.
- Design intuitive, persuasive product tiers.
- Align perceived value with customer needs.
Resource
Usage vs. perceived value template + packaging template
Part 4Intermediate
Part 4: Choosing the right model, metric, and sales motion
Key topics
- The most popular packaging models.
- Determine which sales approach best fits your market and growth stage.